A Good,service,or Idea Consisting of a Bundle of Tangible and Intangible

question 217

Multiple Choice

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as

• A)a utility.
• B)an item.
• C)a service.
• D)a marketing program.
• E)a product.

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Definitions:

Human Motivation

The study of what drives people to engage in certain behaviors and pursue various goals.

Strivings

Persistent efforts or endeavors towards achieving long-term goals or fulfilling needs.

Expectancies

Expectancies are beliefs about the likelihood of future events happening, which can influence behavior and outcomes.

Current Concern

A present matter or interest that occupies an individual's attention and thought.