Many Local and National Chain Bookstores, Such as Borders and Bookstar

question 233

Multiple Choice

Many local and national chain bookstores, such as Borders and Bookstar, have closed over the past few years. This is due in part to competition from e-book readers such as Amazon's Kindle and Apple's iPad, which permit the online purchase and download of digital books from their websites. Moreover, subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their __________, an action triggered by the technological and social changes in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

Grasp the purpose and benefits of strategic customer relationships.

Identify successful habits and strategies for salespeople.

Analyze the shift from collaborative to adversarial sales relationships.

Understand the role of creative problem-solving in sales.

---

Definitions:

Reimbursed

Compensated or paid back for expenses or losses incurred, often used in the context of healthcare costs or business expenses.

Telemedicine

The use of telecommunications technology to provide health care from a distance.

Cardiologist

A medical doctor specialized in diagnosing and treating diseases of the heart and blood vessels.

Special Telephone Connection

A telephone service or device designed to accommodate users with specific needs, such as hearing impairments.