Customer Relationship Management Refers to

question 240

Multiple Choice

Customer relationship management refers to

• A)the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• B)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so buyers will choose them in the marketplace.
• C)the idea that an organization should (1)strive to satisfy the needs of consumers (2)while also trying to achieve the organization's goals.
• D)the links an organization has to its individual customers,employees,suppliers,and other partners for their mutual long-term benefit.
• E)the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Trustee

An individual or entity given control or powers of administration of property in trust with a legal obligation to manage that property solely for the benefit of the party who has designated the trust.

Estate Planning

The process of arranging the management and disposal of a person's estate during their life and after death.

Inheritance Management

The process of handling and distributing the assets of a deceased person's estate according to legal guidelines or their will.

Commune

A community living situation where resources are shared and decisions are made collectively.