Examlex
A technique that managers use to categorize strategic business units as question marks,stars,cash cows,or dogs is referred to as
Repository
A central place where data, documents, or other materials are kept and managed.
External Secondary Data
Information collected from outside sources that was originally gathered for another purpose but is being used for current research or analysis.
Economic Census
A comprehensive survey of an economy's commercial entities, providing detailed information on business activities, employment, and production.
External Secondary
External secondary data refers to information collected by someone other than the user, commonly used in research for additional context or validation.
Q28: The format for a marketing plan for
Q87: When American Express pioneered cause marketing, it
Q105: Which of the following is an action
Q127: At which step of the planning stage
Q130: Explain the difference between societal culture and
Q150: The strategic business unit level<br>A)works most directly
Q207: Today's visionary organization uses three key elements
Q225: What are the two key objectives of
Q248: What are the marketing mix elements that
Q325: Ben & Jerry's is an ice cream