The Purpose of Business Portfolio Analysis Is to

question 57

Multiple Choice

The purpose of business portfolio analysis is to

• A)add or delete product line and brand extensions.
• B)search for growth opportunities from among current and new markets as well as current and new products.
• C)alter a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and increase sales.
• D)determine the appeal of each strategic business unit or offering and then determine the amount of cash each should receive.
• E)seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Alkyne

A hydrocarbon that contains at least one carbon-carbon triple bond, characterized by the formula CnH2n-2.

1H NMR

A type of nuclear magnetic resonance spectroscopy focusing on the detection of hydrogen-1 isotopes, used to determine the structure of organic compounds.

KMnO4

Potassium permanganate is a chemical substance utilized as an oxidizing agent in a variety of chemical processes.

Major Organic Product

The primary product of an organic reaction, which is formed in the greatest amount.