Strategic Business Units (SBUs)with a Low Share of Slow-Growth Markets

question 274

Multiple Choice

Strategic business units (SBUs) with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as

• A)dogs.
• B)cash cows.
• C)stars.
• D)question marks.
• E)hedgehogs.

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Definitions:

Statistical

Related to or based on the use of statistics, involving the collection, analysis, interpretation, and presentation of numerical data.

Double-blind

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, thereby eliminating bias.

Parsimonious

Characterized by extreme unwillingness to spend resources or use unnecessary means; frugal.

Clever Hans

A horse in early 20th century Germany that was believed to have the ability to perform arithmetic and other intellectual tasks, later understood as an example of the observer-expectancy effect.