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What is the difference between a marketing strategy and a marketing tactic?
Change Agent
An individual or entity that acts as a catalyst for change, facilitating, enabling, and often driving the change process within organizations or communities.
Diffusion
Diffusion is the process by which an innovation, idea, or trend spreads through a population or social system.
Appealing Vision
A strategic and inspiring goal or scenario that motivates individuals or groups towards its realization.
Problem-oriented Perspective
An approach that focuses on identifying and solving specific issues or challenges.
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