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In the BCG growth-share matrix, SBUs found in the high growth rate-low relative market share quadrant would be called
Cognitive Dissonance Theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when our awareness of our attitudes and of our actions clash, we can reduce the resulting dissonance by changing our attitudes.
Cognitive Dissonance
The mental discomfort experienced by a person who holds contradictory beliefs, ideas, or values at the same time.
Situational Attribution
The process of assigning the cause of behavior to environmental factors rather than to internal traits or motivations.
Role-Playing
A method or scenario in which individuals assume roles and act them out in a simulated context, often used in training, therapy, or educational settings.
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