One of the Strengths Inherent in the Use of the BCG

question 14

Multiple Choice

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

• A) is based solely on company perception rather than actual data.
• B) considers all factors that might impact an SBU's value to an organization.
• C) acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
• D) forces a firm to place each of its SBUs in the growth-share matrix, which in turn suggests which SBUs will be cash producers or cash users in the future.
• E) identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.

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Definitions:

Health

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Industrial Policy

Governmental initiatives aimed at improving the competitive stance and capabilities of domestic industries and encouraging economic development.

Economic Development

The process by which a nation improves the economic, political, and social well-being of its people.