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Why Do Some Marketers Feel That Environmental Forces Are Not

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Why do some marketers feel that environmental forces are not entirely outside their influence?


Definitions:

Illegal Conduct

Activities or actions that are forbidden by law, regulations, or statutes.

Public Company Accounting Oversight Board

A nonprofit corporation established by Congress to oversee the audits of public companies in order to protect investors and the public interest.

Public Investors

Individuals or entities that invest in publicly traded securities, such as stocks and bonds, available in financial markets.

Attorney-Client Privilege

A legal principle that keeps communications between an attorney and their client confidential.

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