A Family Owns a Gelato Business Next to a Small

question 173

Multiple Choice

A family owns a gelato business next to a small town's park, a favorite place for parents and children to stop on their way home from work or school. However, the business owner is barely making ends meet. In addition to running his store, he begins selling hand-made flies on the Internet for professional sports fishermen. This is an example of a __________ strategy.

• A)market penetration
• B)product development
• C)market development
• D)product-market expansion
• E)diversification

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Definitions:

Personal Control

The extent to which people perceive control over their environment rather than feeling helpless.

Pessimistic Outlook

A tendency to focus on the negatives of a situation or expect unfavorable outcomes.

Fight-Or-Flight

A physiological reaction occurring in response to a perceived harmful event, attack, or threat to survival, triggering adrenaline release and preparing the body for quick reaction.

Coronary Heart Disease

A condition characterized by reduced blood flow to the heart muscle due to build-up of plaque in the coronary arteries, leading to heart attacks.