Which Two Marketing Strategies Would Be Used If a Firm

question 340

Multiple Choice

Which two marketing strategies would be used if a firm were not willing to find new markets?

• A)product development and market penetration
• B)product development and diversification
• C)market development and product development
• D)market development and market penetration
• E)market development and diversification

Understand the risks associated with implementing lean principles in manufacturing.

Understand the differences between lean and traditional manufacturing environments.

Identify the characteristics of push and pull manufacturing systems.

Recognize the visibility of problems in a lean environment.

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Definitions:

Markowitz Model

A portfolio optimization theory that demonstrates how to achieve the best portfolio allocation to maximize return for a given level of risk through diversification.

Systematic Risk

The risk inherent to the entire market or entire market segment, which cannot be eliminated through diversification.

Index Model

A model that describes the relationship between the returns of a stock and the returns of a market index.

Covariance

A measure of the degree to which two variables move in relation to each other, with a positive covariance indicating that they tend to move in the same direction.