Taking Stock of Where the Firm or Product Has Been

question 299

Multiple Choice

Taking stock of where the firm or product has been recently,where it is now,and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is referred to as

• A)tactical planning.
• B)market planning.
• C)goal setting.
• D)environmental scanning.
• E)situation analysis.

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Definitions:

Sex

A biological classification based on physical characteristics and reproductive functions, typically categorised as male or female.

Gender

Socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.

Gender Divide

The division or gap between males and females in various aspects such as opportunities, rights, and social roles, often highlighting inequalities.

Babcock and Laschever

Researchers known for their work on negotiation and women's challenges in achieving fair compensation.