Offering a Branded Heart Pacemaker with Only the Features Needed

question 12

Multiple Choice

Offering a branded heart pacemaker with only the features needed by Asian patients is an example of that firm's

• A)evaluation strategy.
• B)price strategy.
• C)place strategy.
• D)promotion strategy.
• E)product/service strategy.

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Definitions:

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave.

Retina

A layer at the back of the eyeball containing cells that are sensitive to light and that trigger nerve impulses that pass via the optic nerve to the brain, where a visual image is formed.

Lens

Transparent structure in the eye or an optical device that converges or diverges light to form an image.

Light Waves

Electromagnetic waves that are visible to the human eye, responsible for the phenomenon of sight.