A Marketing Strategy Is the Means by Which a Marketing

question 147

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

• A) specific organizational goals and objectives.
• B) a detailed marketing plan and a marketing budget.
• C) marketing strategies and marketing tactics.
• D) a specified target market and a marketing program to reach it.
• E) marketing metrics and marketing dashboards to track effectiveness.

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Definitions:

Federal Personal Income Tax

A tax levied by the federal government on individuals’ earnings, varying in rate based on income level.

Government Purchases

Expenditures made by the government for goods and services that directly satisfy the needs of the community or are used to provide public services.

Transfer Payments

These are payments made by the government to individuals, without the government receiving any goods or services in return, such as welfare or social security.

Resources

Assets, materials, or inputs used in the production of goods and services.