Marketing Tactics Refer to the

question 137

Multiple Choice

Marketing tactics refer to the

• A)long-term decisions made to implement the marketing program and the monitoring of those decisions.
• B)detailed day-to-day operational decisions essential to the overall success of marketing strategies.
• C)steps taken to develop an effective marketing plan.
• D)development of marketing strategies to achieve the organization's marketing objectives.
• E)refinement of the organization's mission based on the results obtained from a marketing audit.

---

Definitions:

Safety Stock

Inventory kept on hand as a buffer against variability in demand or supply, to avoid out-of-stock situations.

Standard Deviation

A measure of the dispersion or spread of data points in a data set, indicating how much variation there is from the average.

Service Level

A measure of the quality of service provided by a business, often evaluated against customer expectations or industry standards.

Single-Period Order Model

A decision-making tool used in inventory management for products with a limited lifespan, focusing on optimizing order quantities for a single selling period.