In the Financial Data and Projections Section of the Paradise

question 30

Multiple Choice

In the financial data and projections section of the Paradise Kitchens marketing plan, the company chose to use a bar chart in addition to a numerical table to present its actual and projected sales revenues from 2015 to 2020. Paradise Kitchens made this decision because

• A)the bar chart made the lack of sales for the previous years less dramatic.
• B)the numerical sales figures were too difficult to interpret.
• C)there was too much information to present in such small physical space.
• D)a bar chart could gloss over inconsistencies and anomalies.
• E)the bar chart more clearly shows the company's projected growth.

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Definitions:

Central Route

A pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to lasting attitude change.

Cognitive Dissonance

A psychological phenomenon involving conflicting attitudes, beliefs, or behaviors that cause mental discomfort leading to an alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.

Self-Perception Theory

A theory suggesting that individuals develop their attitudes and feelings by observing their own behavior and concluding what attitudes must have caused them.

Observational Learning

The process of acquiring knowledge, behaviors, or skills by watching and imitating others rather than through direct experience.