The Two Major Aspects of the Evaluation Phase of the Strategic

question 17

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A)segmenting the market and selecting target markets.
• B)establishing a business mission and designing measurable goals and objectives.
• C)designing the marketing mix and setting the budget.
• D)comparing the results of the marketing program with the goals in the written plans to identify deviations and then to act on them.
• E)executing the marketing plan and designing the marketing organization.

---

Definitions:

Working Capital

The difference between a company's current assets and its current liabilities, indicating the liquidity and operational efficiency of the business.

Salvage Value

The forecasted value at which an asset can be resold once it's no longer useful.

Cash Inflows

The total amount of money being transferred into a company, typically from operational, investment, and financing activities.

Investment Projects

Initiatives undertaken by a business or individual involving the allocation of resources with the expectation of future benefits, such as profits or interest.