All of the Following Are Marketing Mix Strategies That Chobani

question 31

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except

• A)sponsor U.S. Olympic and Paralympic teams.
• B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share.
• C)use Facebook, YouTube, and other social media to promote Chobani yogurt.
• D)rely on word of mouth to reach new customers.
• E)air a Super Bowl commercial featuring a "yogurt bear."

---

Definitions:

Supply Chain Responsiveness

The ability of a supply chain to react quickly and effectively to changing market demands and conditions.

Intrafunctional Scope

The range of activities or responsibilities within a single function or department of an organization.

Supply Chain Functions

Key activities involved in managing the flow of goods, information, and finances from suppliers to consumers, including procurement, manufacturing, distribution, and logistics.

Functional Cost

Relates to expenses directly tied to specific functions or departments within a business, such as manufacturing or marketing.