Which of the Following Statements About Marketing Activities Is Most

question 56

Multiple Choice

Which of the following statements about marketing activities is most accurate?

• A)Marketing is affected by society but rarely, if ever, affects society as a whole.
• B)The marketing department works closely with other departments and employees to help implement an organization's marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

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Definitions:

Canadian-Born

Individuals who were born in Canada, regardless of their parents' nationality.

Sampling Frame

A list or database from which a representative sample is drawn for the purpose of conducting research.

Random-Digit Dialling

A method used in surveys and research to select participants by randomly generating telephone numbers, allowing for a broader and more representative sample.

Gender-Biased

The unfair preference or prejudice toward one gender over the other, often resulting in unequal treatment or opportunities in various aspects of life, including work and social settings.