The Editorial Department of a Publishing Company Is Responsible For

question 37

Multiple Choice

The editorial department of a publishing company is responsible for:

• A)determining which manuscripts to publish
• B)conducting focus groups and other research to test a book's marketability
• C)determining and implementing the most effective promotion campaign
• D)assessing what the book's retail price should be
• E)all of these

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Definitions:

Average Operating Assets

A financial metric calculated by averaging the beginning and ending values of assets employed in generating operating income over a certain period.

Minimum Required Rate

The lowest rate of return considered acceptable by investors for investing in a financial instrument, based on risk and alternative opportunities.

Average Operating Assets

An average value of the assets used in the regular operations of a business over a specific period.

Net Operating Income

A measure of a company's profitability, calculated as the difference between its total revenue and operating expenses, excluding taxes and interest.