For Marketing to Occur, There Must Be Two or More

question 224

Multiple Choice

For marketing to occur, there must be two or more parties with unsatisfied needs. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A)people who are nostalgic about childhood lemonade stands they had during hot summers.
• B)people with a desire for a beverage other than soda or water.
• C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D)a local distributor of alcoholic beverages.
• E)a nutritionist promoting the benefits of fresh fruit in people's diets.

---

Definitions:

Written Reports

Documents that present and analyze information or findings, usually in a structured format, for a specific audience and purpose.

Punctuation

Punctuation consists of symbols used in written language to clarify meaning by indicating pauses, joining or separating sentences and phrases, and emphasizing certain points.

Delivery Rate

The speed or frequency with which something is delivered or supplied, often used in the context of goods, services, or information.

Volume Emphasis

Volume emphasis is the control and adjustment of voice loudness in communication, highlighting certain parts of the message for impact.