Marketing Discovers Consumer Needs by

question 133

Multiple Choice

Marketing discovers consumer needs by

• A)implementing a marketing program.
• B)conducting effective marketing research.
• C)balancing the marketing mix elements-the four Ps of the marketing program.
• D)advertising to diverse groups of prospective buyers.
• E)copying the products and services of competitors.

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Definitions:

Tickled

The sensation or reaction caused by light touching of the skin that involuntarily produces laughter or twitching movements.

Somatosensory Cortex

A region of the brain within the parietal lobe responsible for processing sensory input from the body, such as touch, temperature, and pain.

Sensory Stimuli

External or internal factors that are detected by sensory receptors, leading to specific physiological or psychological responses.

Social Influences

How the presence or actions of others affect an individual's behavior, thoughts, and feelings.