Discovering Consumer Needs Leads to

question 202

Multiple Choice

Discovering consumer needs leads to

• A)purchases by customers.
• B)stakeholder rewards.
• C)sales and manufacturing department outcomes.
• D)supplier and distributor outcomes.
• E)concepts for new products.

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Definitions:

Convergent Thinking

A cognitive process in which a person attempts to find a single, correct answer to a problem.

Subconscious Processes

Mental processes occurring outside of conscious awareness but accessible to consciousness when necessary.

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions.

Mental Image

A representation of sensory information or experiences in the mind, which can be visual, auditory, or related to other senses.