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To avoid new-product failure, new-product expert Robert M. McMath suggests
Psychoanalysis
A therapeutic approach and theory of psychology developed by Sigmund Freud, focusing on unconscious motivations and conflicts.
Scientific Research
Scientific research is the systematic investigation and study of materials, sources, and phenomena, utilizing methods based on empirical or measurable evidence to expand knowledge.
Carl Rogers
An influential American psychologist who founded the client-centered or person-centered approach to therapy.
Psychoanalysis
A therapeutic approach and theory developed by Sigmund Freud focusing on unconscious motivations and conflicts influencing behavior.
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