A Target Market Refers to

question 3

Multiple Choice

A target market refers to

• A)customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
• B)both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
• C)a specific group of current consumers toward which an organization directs its advertising.
• D)one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
• E)one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Average Assets

A financial metric calculated by taking the average of a company's total assets at the beginning and end of an accounting period, used to assess performance efficiency.

ROI

Return on Investment, a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of several different investments.

Required Rate

A term often used to signify the minimum return or yield that investors expect from an investment, considering the risk involved.