One or More Specific Groups of Potential Consumers Toward Which

question 140

Multiple Choice

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

• A)mass market.
• B)tangential market.
• C)potential market.
• D)target market.
• E)promotional market.

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Definitions:

Productive Resource

An economic term for the inputs used in the production of goods or services in the attempt to make an economic profit.

Inelastic

Describing a situation where the demand or supply for a good or service is not highly sensitive to changes in price.

Loan Interest

The additional amount paid by a borrower to a lender in exchange for the use of borrowed money, often expressed as an annual percentage rate.