A Customer Value Proposition Is

question 30

Multiple Choice

A customer value proposition is

• A) the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
• B) a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) the characteristics of a product that make it superior to competitive substitutes.
• E) the cluster of benefits that an organization promises customers to satisfy their needs.

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Definitions:

Personal Selling Process

A series of steps taken by sales professionals to identify potential customers, communicate the benefits of a product or service, and close the sale.

Prospecting Stage

The initial phase in the sales process, where potential clients or customers are identified and qualified as leads.

Toll-free Number

A telephone number that is billed for all arriving calls instead of incurring charges to the originating caller, typically used by businesses to encourage customer contact.

Prospecting

The process of identifying potential customers or clients for a business's products or services.