The Marketing Concept Refers to

question 125

Multiple Choice

The marketing concept refers to

• A)the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.
• B)the belief that an organization should continuously collect information about customers' needs, share this information across departments, and use it to create customer value.
• C)the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
• D)the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• E)the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.

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Definitions:

Direct Experience

Experiencing something firsthand through one's own senses, without intermediary tools, witnesses, or representations.

Attained Vicariously

Attained vicariously refers to learning or experiencing something indirectly, through the observation of others' behaviors and outcomes.

Adopted From Others

The process of taking or accepting ideas, practices, or policies from external sources or individuals.

Goals

Targets or desired outcomes that an individual or group aims to achieve.