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What Is the Abridged American Marketing Association Definition of Marketing

question 78

Essay

What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?


Definitions:

TLS

Transport Layer Security; a protocol that provides privacy and data integrity between two communicating applications over the Internet.

Competitive Intelligence

The practice of gathering, analyzing, and using information about competitors for strategic planning.

Espionage

The act of spying or using spies to obtain secret or confidential information about a government or a competing company.

Onity Locks

Electronic locking systems primarily used in the hospitality industry, offering keycard-operated door locks for hotels.

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