In Marketing, Each ________ Consists of People Who Are Relatively

question 207

Multiple Choice

In marketing, each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.

• A) market segment
• B) demographic cluster
• C) organizational buyer group
• D) ultimate consumer group
• E) qualified prospect group

---

Definitions:

Business Cartels

Groups of independent businesses that regulate production, pricing, and marketing by agreement among members to limit competition.

Minimum Wage

Legislation requiring that workers be paid at least the stated minimum hourly rate of pay.

Tax Rates

The percentage at which an individual or corporation is taxed on their income or profits.

Economic Recession

A significant decline in economic activity spread across the economy, lasting more than a few months, typically visible in GDP, real income, employment, industrial production, and wholesale-retail sales.