For Marketing to Occur, There Must Be Two or More

question 224

Multiple Choice

For marketing to occur, there must be two or more parties with unsatisfied needs. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A)people who are nostalgic about childhood lemonade stands they had during hot summers.
• B)people with a desire for a beverage other than soda or water.
• C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D)a local distributor of alcoholic beverages.
• E)a nutritionist promoting the benefits of fresh fruit in people's diets.

---

Definitions:

Rawls

A philosopher best known for his theory of justice as fairness, which emphasizes principles of equality and liberty in organizing society.

Kant

Refers to Immanuel Kant, an 18th-century German philosopher known for his work in epistemology, ethics, and metaphysics, emphasizing duty, moral law, and the categorical imperative.

Mill

Refers to John Stuart Mill, a British philosopher and economist best known for his contributions to the philosophy of Utilitarianism and liberty.

Autonomy

The capacity of individuals to make informed, uncoerced decisions about their own lives and actions.