Marketing Discovers Consumer Needs by

question 133

Multiple Choice

Marketing discovers consumer needs by

• A)implementing a marketing program.
• B)conducting effective marketing research.
• C)balancing the marketing mix elements-the four Ps of the marketing program.
• D)advertising to diverse groups of prospective buyers.
• E)copying the products and services of competitors.

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Definitions:

Functional Play

Play that involves simple, repetitive activities typical of three-year-olds.

Parallel Play

Action in which children play with similar toys, in a similar manner, but do not interact with each other.

Cooperative Play

Play in which children genuinely interact with one another, taking turns, playing games, or devising contests.

Cliques

Groups of 2 to 12 people whose members have frequent social interactions with one another.