If You Followed the Suggestions of Robert M

question 28

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

• A)Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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Definitions:

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to make strategic decisions.

Espionage

The act of secretly gathering sensitive or classified information from individuals or organizations for personal or political gain.

Cybercrime

Illegal activities conducted through the internet or other forms of digital communication, including fraud, hacking, and identity theft.

Piracy

The unauthorized use or reproduction of someone else's work, such as software, music, or movies, without permission.