A Target Market Refers to

question 148

Multiple Choice

A target market refers to

• A)people who could purchase a product regardless of who ultimately uses it.
• B)one or more specific groups of potential consumers toward which an organization directs its marketing program.
• C)former customers who now use competitors' products.
• D)the cluster of benefits that an organization develops to satisfy consumers' needs.
• E)people with both the desire and the ability to buy a specific offering.

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Definitions:

Vestibular Sense

Our sense of balance— our sense of body movement and position that enables our sense of balance.

Kinesthesia

The sense that detects body position, weight, or movement of the muscles, tendons, and joints.

Embodied Cognition

The influence of bodily sensations, gestures, and other states on cognitive preferences and judgments.

Sensory Interaction

The principle that one sensory modality may influence or interact with another, enhancing or diminishing the perception of stimuli.