A Local University Offers Business Courses for a Target Market

question 67

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.) . Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

• A)Put announcements on campus bulletin boards.
• B)Distribute promotional materials during classes.
• C)Advertise on national television.
• D)Advertise on local hip-hop radio shows.
• E)Advertise in the local newspaper.

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Definitions:

Statistical Technique

A method used in the collection, analysis, interpretation, or presentation of data.

Continuously Compounded Interest

Interest calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.

Simple Interest

Interest earned only on the original principal amount invested.

Annually Compounded Interest

Interest on a loan or investment that is calculated once a year, adding the interest to the principal sum and basing future interest calculations on this new principal.