The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

question 199

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

• A)match its principal competitors' highlighters' prices.
• B)charge a price that would provide genuine value to the target customer segment.
• C)set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D)place the product in discount office supply retailers to make it easier to purchase.
• E)use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.

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Definitions:

Environmental Influences

The impact of external factors such as culture, climate, and social interactions on an individual's development and behavior.

Heritability

The proportion of variation among individuals that we can attribute to genes. The heritability of a trait may vary, depending on the range of populations and environments studied.

Behavior Geneticist

A researcher who studies the genetic and environmental influences on behaviors, often through twin and adoption studies.

Hereditary Influences

The genetic factors and attributes passed from parents to offspring that impact various aspects of development and behavior.