There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 71

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you plan to borrow at least $100,000.
• C)Shoot for a plan that is 15 to 35 pages in length, excluding financial projections and appendixes.
• D)Include as an attachment the résumés for all key players in your management team.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.

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Definitions:

Authority To Make Contracts

The legal capability or power granted to a person or entity to enter into binding agreements or contracts.

Audit

An official inspection of an individual's or organization's accounts, typically by an independent body, to verify their accuracy.

Trading Partnership

A Trading Partnership is a legal arrangement where two or more parties agree to conduct business activities together for profit, typically involving the buying and selling of goods or services.

Cash Flow Problems

Financial challenges faced by a business when it does not have enough cash on hand to cover its obligations.