The United Way of Greater Toronto (UWGT), Like Many Charities

question 121

Multiple Choice

The United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)a customer relationship management plan
• D)a competitive intelligence framework
• E)a customer-oriented marketing program

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Definitions:

Plants

Multicellular organisms, primarily using photosynthesis for energy, characterized by green leaves and structural components like stems and roots.

Algae

Simple non-flowering plants, including seaweeds and many single-celled forms, that typically conduct photosynthesis within aquatic environments.

Stromatolites

Layered structures formed by the accumulation of sedimentary grains bound by biofilms of microorganisms, particularly cyanobacteria, dating back to the Precambrian era.

Zircons

Mineral crystals that can contain radioactive elements used for radiometric dating, providing insight into Earth's geologic history.