The United Way of Greater Toronto (UWGT), Like Many Charities

question 121

Multiple Choice

The United Way of Greater Toronto (UWGT) , like many charities, was sitting on a gold mine of donor data. Unfortunately, UWGT was not certain how to use that information to its greatest advantage. UWGT could blanket past donors with generic mailings, but it could not offer donors information that would convince them to donate to UWGT over other charities. Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)a customer relationship management plan
• D)a competitive intelligence framework
• E)a customer-oriented marketing program

Explain the purpose and effects of vertical contracts in managing supply chain relationships.

Analyze the issues arising from double marginalization and its impact on pricing.

Explore strategies to increase customer interest through various marketing activities.

Examine the effects of vertical contracts on pricing and how they benefit or harm different stakeholders.

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Definitions:

Termination of Group

The process or act of disbanding or ending the existence of a group.

Feeling of Rejected

A state of emotional discomfort caused by perceiving oneself as being excluded or disregarded by others.

Settlement House Workers

Individuals involved in social reform through the operation of settlement houses, which provide community services and support to urban poor and immigrant populations.

Social Activism

The act of advocating for, supporting, or practicing efforts to facilitate changes in society through various forms of political, economic, or environmental campaigning.