All of the Following Are True About Marketing Except

question 122

Multiple Choice

All of the following are true about marketing except

• A)marketing is a broader activity than advertising.
• B)marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
• C)marketing persuades people to buy the "wrong" things.
• D)when an organization engages in marketing, it should also create value for its partners and society.
• E)marketing is a broader activity than personal selling.

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Definitions:

Maturity

The fixed date in the future at which the principal amount of a bond or other financial instrument is scheduled to be repaid.

STRIPPED Cash Flows

Cash flows from an investment that have had certain elements removed, often related to interest or taxes, to reflect the underlying performance more accurately.

Arbitrage

The practice of profiting from price differences of the same asset in different markets by simultaneously buying and selling it.

Treasury Bond

A long-term government debt security with a fixed interest rate, considered low-risk.