Which of the Following Statements About Marketing Plans Is Most

question 53

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least 10 years into the future.
• B)It is important to use the exact market plan format regardless of the product or industry.
• C)Although sales figures will vary greatly, the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain, if written correctly.
• D)Although the target audience and purpose affect the design of a marketing plan, the type of industry plays a relatively small, if any, role in its design.
• E)In truth, no single generic marketing plan applies to all organizations and all situations.

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