In Order to Launch a Start-Up Firm,Arthur R

question 61

Multiple Choice

In order to launch a start-up firm,Arthur R.Kydd believes that the firm needs to have a real product with

• A)a distinctive point of difference that satisfies customer needs.
• B)a prototype to test in the real world.
• C)a list of all the other ideas you have,including this one.
• D)some of your own money to demonstrate your belief that this product is a winner.
• E)friends in the industry that you wish to enter.

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