There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 46

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Do not use a business plan unless you plan to borrow at least $100,000.
• B)Include as attachment the résumés for all key players in your management team.
• C)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.
• D)Use numbers for impact.
• E)Use different color fonts or paper to represent different sections of your plan.