Which of the Following Statements Regarding the Use of Photos

question 45

Multiple Choice

Which of the following statements regarding the use of photos in the body of a marketing plan is most accurate?

• A)Photos should always appear in black and white or they lose their effectiveness.
• B)Photos should always appear in color,regardless of the additional cost,since the overall effect is more professional that simply black-and-white images.
• C)Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D)If a photo is important enough to be included in the body of a marketing plan,it should require no further information.
• E)Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

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Definitions:

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