A PR Professional Can Only Know If Objectives Have Been

question 37

Multiple Choice

A PR professional can only know if objectives have been met by careful analysis during the ______ phase of a PR campaign.

• A)organization
• B)evaluation
• C)planning
• D)information-gathering
• E)communication

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Definitions:

Inputs

Factors including workforce, materials, and funds employed in the process of creating products or offering services.

Production

The process of combining various material inputs and immaterial inputs (plans, know-how) to make something for consumption.

Constant Returns To Scale

A situation in production where increasing the amount of inputs results in a proportionate increase in the output.

Poorer Grows Faster

An observation in economics that poorer economies tend to grow at a faster rate than richer economies due to the catch-up effect.