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The Public Relations Person Addresses the Media and Says Something

question 27

Multiple Choice

The public relations person addresses the media and says something that is later contradicted by the CEO in his own press conference.
Which of the following guidelines for effective crisis communication best applies to the statement?  The statement may apply to more than one guideline.  
Are the persons involved adhering to the guideline or ignoring the guideline? 


Definitions:

Sleeping Less

Refers to reducing the typical amount of sleep one gets, which may affect health and daily functioning.

Rate-Of-Living Theory

A theory suggesting that the faster an organism’s metabolism, the shorter its lifespan, positing a link between metabolic rate and longevity.

Cell Division

A biological process by which a cell splits into two or more daughter cells, fundamental for growth, reproduction, and repair in organisms.

Free Radicals

Highly reactive molecules with unpaired electrons that can cause cellular damage, leading to various diseases and aging.

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