The Public Relations Person Addresses the Media and Says Something

question 27

Multiple Choice

The public relations person addresses the media and says something that is later contradicted by the CEO in his own press conference.
Which of the following guidelines for effective crisis communication best applies to the statement?  The statement may apply to more than one guideline.  
Are the persons involved adhering to the guideline or ignoring the guideline? 

• A)Be present
• B)Don't "spin"Tell it like it is
• C)Communicate the plan of action for resolving the crisis
• D)Be sensitive with affected parties
• E)Avoid conflicting messages
• F)Show a plan for how you will avoid a repeat in the future
• G)Don't make excuses for yourself or the leader
• H)Go the extra mile - beyond the requirements of the situation
• I)When things are going good, take credit for it without being self-absorbed
• J)The media is your friend/link to the public - be honest and straightforward with them

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