The Public Relations Person Addresses the Media and Says Something

question 27

Multiple Choice

The public relations person addresses the media and says something that is later contradicted by the CEO in his own press conference.
Which of the following guidelines for effective crisis communication best applies to the statement?  The statement may apply to more than one guideline.  
Are the persons involved adhering to the guideline or ignoring the guideline? 

• A)Be present
• B)Don't "spin"Tell it like it is
• C)Communicate the plan of action for resolving the crisis
• D)Be sensitive with affected parties
• E)Avoid conflicting messages
• F)Show a plan for how you will avoid a repeat in the future
• G)Don't make excuses for yourself or the leader
• H)Go the extra mile - beyond the requirements of the situation
• I)When things are going good, take credit for it without being self-absorbed
• J)The media is your friend/link to the public - be honest and straightforward with them

Describe the development of self-concept through the stages of a person's life.

Understand and apply various financial statement analysis tools.

Perform and interpret financial statement conversions into common-size percentages and trend percentages.

Understand and calculate key financial ratios and interpret their significance.

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Definitions:

Fixed Overhead Volume Variance

The difference between the budgeted and actual volume of production, which results in a variance in fixed overhead costs allocated per unit.

Overhead Applied

The portion of manufacturing overhead costs allocated to individual products or job orders based on a predetermined overhead rate.

Products

Goods or commodities that are manufactured or refined for sale.

Variable Overhead Efficiency Variance

The difference between actual hours taken to produce something and the standard hours expected, multiplied by the variable overhead rate.