The International Marketing Manager's Task Is More Complex Than That

question 91

Multiple Choice

The international marketing manager's task is more complex than that of the domestic marketing manager because:

• A)marketing strategies must be developed by assessing potential markets and analyzing alternate marketing mixes.
• B)it is not possible to have a single,standardized worldwide strategy for the overall marketing mix.
• C)the uncontrollable environment forces vary widely among markets.
• D)of longer production runs,that increase costs dramatically always.
• E)strategies must be developed to assess potential markets and analyze alternate marketing mixes,it is not possible to have a single,worldwide strategy for overall marketing mix,and the uncontrollable environment forces vary widely.

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Definitions:

Type I Error

In research, the mistake of thinking that one variable has an effect on, or relationship with, another variable, when really it does not.

Factor Analytically Derived

Factor analytically derived refers to constructs or variables identified through factor analysis, a statistical method used to explore underlying relationships among observed measures.

Communication Process

The exchange of information between a sender and a receiver through a medium, involving encoding, transmission, decoding, and feedback.

Claritin

A brand name for loratadine, a non-drowsy antihistamine drug used to relieve allergy symptoms.