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Ritz-Carlton Hotels Cesar Ritz, the Founder of the Original Ritz-Carlton, Boston, Was

question 53

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Ritz-Carlton Hotels
Cesar Ritz, the founder of the original Ritz-Carlton, Boston, was known as the "king of hoteliers and the hotelier to kings." Today, there are more than 70 Ritz-Carlton hotels spanning 24 countries with 38,000 employees. These are not typical employees, though. They are described as "Ladies and Gentlemen serving Ladies and Gentlemen." Each employee participates in an intensive orientation program and recertification programs throughout their careers with the company, and many are allowed $2,000 to fix a guest's problem on the spot without managerial approval. So renowned is the Ritz way of doing business that the company offers a Leadership Center for executives and managers of other companies to learn and implement the Ritz way of customer service. It doesn't stop with employees, though. Ritz-Carlton hotels recently launched "Give Back Getaways" in 2008 that allow guests to volunteer in locales where they are vacationing. The hotel also offers "Vow to Help Others" which is a program that donates a portion of a wedding couple's reception costs to those in need. The chief operating officer's words sum up Ritz-Carlton's philosophy best when he stated, "If we really do our job, we really don't need sales anymore. Satisfied guests are your advertising."
-Refer to Ritz-Carlton Hotels.A guest's suitcase was lost while in the care of hotel employees,and that guest needed his suit for an important business meeting. The desk clerk took the guest to a local mall to purchase clothing and shoes totaling $850. The fact that Ritz-Carlton employees have the authority to solve customers' problems quickly illustrates that these employees are given:

Definitions:

Multimodal Style

An approach to communication that combines multiple modes or methods such as text, images, audio, and video to convey a message more effectively.

Brusque

Describing a manner of speaking or writing that is abrupt and curt, often perceived as blunt or rude.

Polychronic Cultures

Societies that prioritize relationships over schedule adherence, often multitasking and valuing personal interactions.

Low-Context Cultures

Cultures in which people are more direct and explicit in their communication and do not rely heavily on the context, or non-verbal cues, to convey meaning.