A Company That Wants to Implement a Market Orientation Would

question 70

Multiple Choice

A company that wants to implement a market orientation would need to:

• A) do research on its customers,competitors,and markets
• B) determine how to deliver superior customer value
• C) establish and maintain mutually satisfying relationships with customers
• D) implement actions that provide value to customers
• E) do all of the activities listed

---

Definitions:

Risky Behavior

Actions or activities that carry a significant chance of negative or harmful consequences.

Low-Machiavellian

Refers to individuals who are less inclined to manipulate others for their own gain, often displaying more honesty and integrity.

Personal Goals

Individual objectives or aspirations that one seeks to achieve, which can span personal development, academic achievements, or personal satisfaction ends.

Thoughtfully

Acting with consideration or careful reflection, often showing concern for the needs or feelings of others.