Examlex
To fully understand why,how,and where they intend to do business,now and over time,managers must have:
Macro-Level Influences
Large-scale societal forces that impact individuals and groups, including economic conditions, cultural norms, and governmental policies.
Economic Forces
Factors that affect the production, distribution, and consumption of goods and services in an economy.
Technological Innovations
New or improved technological products, processes, or services that significantly improve upon the existing standards and offer benefits to users or producers.
Popular Culture
Beliefs, practices, activities, and products that are widely shared among a population in everyday life.
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